Keyword research
1. Google search engine optimization (SEO)
1. Google is the world's largest search engine. It was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D students at Stanford University. In 2004, Google overtook Yahoo! as the number one search engine in terms of popularity. About 65% of web searches begin on Google.com. And 40% of all worldwide internet traffic comes from Google.com-users.
2. SEO is short for Search Engine Optimization. An SEO strategy involves using specific keywords, building backlinks, and publishing content on websites related to those keywords. A website’s ranking among search engines is largely determined by how many relevant backlinks (or links) exist pointing back to its main page. Google gives greater weight to sites that have more incoming links than to sites with fewer links. Backlink refers to a link from one site to another.
3. Keywords: These are words or phrases that describe your product or service. To optimize your site for a search engine, you should think about what people might type into the search box. If someone types “accounting firm near me” into Google, they want information about accounting firms nearby. So, if you own an accounting firm, make sure you use words that people would type to find out more information about accounting firms, e.g., “accounting software,” “bookkeeping services,” etc.
4. Content: Content refers to any text, images, audio, video, or other materials that appear on your website. When people visit yourobtainingur goal is to get them interested enough in reading your content and watching your videos that they choose to stay on your site. Therefore, you need to publish lots of high quality content. Your primary focus should be providing useful information to visitors, not selling anything.
5. Links: Links to other websites are often called backlinks, since they originate from other pages on the same website. You should try to obtain external links from authoritative websites related to your business. As a general rule, try to avoid linking to low-quality websites that offer little value to users. High-quality websites tend to have a higher Google PageRank, or PR, than lower-quality websites do. However, don't just add lots of links. That could harm your site. Instead, concentrate your efforts on obtaining links from websites with good PR.
6. Off-page factors: Off-page factors refer to the things that occur outside of your website. This includes things like social networking and user reviews. Social media websites such as Facebook and Twitter have become a popular way for clients to post online reviews about their experiences working with different companies. So, make sure your company gets positive feedback from customers. Also, pay attention to social networks to see how well your brand name is being received.
7. On-page factors: On-page factors refer to what happens on your website. Things like how clean and professional your site looks play a big role in whether people will click on your ads. Make sure your site has plenty of white space, attractive colors, and clear navigation.
8. Mobile marketing: Most people today access
2. Keyword research
A keyword is simply any word, phrase, or combination of words that your potential customers use when searching online. Keywords are what helps bring traffic to your webpage, they help people find you online, and they help search engines categorize websites based on their content. If you want to rank higher on Google searches, you need to learn how to research keywords.
The best way to do keyword research is to actually perform it, in real time, using the internet. There are many tools out there that can help you with keyword research including google's own Adwords tool. For the purposes of this tutorial I'm going to show you how to do keyword research using free youtube videos. In my opinion there is nothing better than watching someone else do something to understand how it works. So if you have ever wanted to learn how to watch videos and take notes at the same time then here is your chance!
Step 1: Go to youtube.com and create an account.
Step 2: Search for your topic or industry.
Step 3: Click the drop down menu beside the search bar and select "video". Choose "related videos" or related channels. You'll get a list of similar Youtube channel's. Chose a YouTube channel that relates to your business.
Step 4: Watch the video.
Step 5: Take note of keywords.
Step 6: Repeat steps 3 - 5 with different videos until you feel comfortable and confident that you know enough about keywords to start generating some ideas.
